French luxury label Louis Vuitton has lost its battle over its signature chequered pattern as an EU court has thrown out its right to exclusively use the logo.
An EU general court cancelled two of its registered trademarks this month after a German retailer, Nanu-Nanu based in Berlin challenged its use.
The dark brown and beige trademark which it registered in 1998 and a black and grey version registered in 2008 have both been cancelled by the latest ruling.
Louis Vuitton's popular bags, Alma, Speedy and Never full handbag ranges use the chequerboard pattern and sell around 1000 pounds each.
The EU ruling stated that the chequerboard pattern was just 'basic and banal' and composed of very simple elements and that it was well known that that feature had been commonly used with a decorative purpose in relation to various goods.
Other trademark experts expect Louis Vuitton to keep fighting.
Culled from This is Money.co.uk
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