Monday, 4 May 2015

HIV POSITIVE BLOOD USED ON COVER OF A MAGAZINE


A German monthly magazine, Vangardist has printed 3000 copies of its May issue with the blood of 3 people living with HIV virus on the cover.
The Magazine says handling a copy which will likely become a collectors item is at no risk of infection as it was produced under the most stringent controls using guidelines set by Harvard and Innsbruck University.
Publishers say despite 30 years of research, campaign and activism, HIV still remains the 6th biggest cause of death in the world.
For many, the virus is seen as old news with discussions and debate relegated to just one or two days in a year when key communities and organisations round the world force the issue back into news agenda.
Saatchi and Saatchi Switzerland Creative Director, Jason Romeyko who helped create the issue said the magazine wanted to help raise awareness on HIV.

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